The application of art characters and calligraphy

The use of fine art characters and calligraphy in packaging design

the art of calligraphy in China has a long history, has a long historical tradition, and the unique beautiful art of the East. There are a large number of calligraphers in various historical times, and the form of expression of calligraphy is very rich, which has a history of more than 2000 years. In the treasure house of world culture, they once emitted brilliant light. Calligraphy, as a national traditional art, will further play its service role in enriching people's material needs. In the process of the evolution of calligraphy history, the artistic style of calligraphy gradually formed "five styles", namely, true, grass, seal, official and line. Through the strokes of Chinese characters themselves, different ways of using pens form Chinese characters with infinite charm. Because the Chinese characters written in calligraphy have a pursuit of beauty in composition, and have high aesthetic value and artistic characteristics. With the development of the times and the progress of science and technology, in the field of calligraphy art, there are not only a variety of calligraphy forms, but also art characters, as another means of expression of calligraphy form, are also widely used in practical art and visual design. It has become the sixth body after the "five bodies" of self truth, grass, seal script, official script and line. Art characters have their own advantages. They are neat, standardized and rigorous in form of expression, In today's many visual designs, especially the art characters of commodity packaging have been widely used, especially the series packaging of famous cigarettes, wine, food, cosmetics, tea, etc. it is particularly obvious that various calligraphy fonts and art fonts are combined in the design to reflect the vividness and liveliness of the works. The perfect use of fine art characters and calligraphy fonts makes the designed packaging visually flexible and dignified. As the plastic extruder serves various industries and develops in depth, it is also rigid in form. It gives people visual impact in information transmission, which can attract people's attention and has more Chinese characteristics

the use of words to decorate and beautify has been formed in ancient China. For example, some containers, that is, ancient packaging utensils. We learned from the literature on the study of unearthed cultural relics that the royal families and nobles of the Zhou Dynasty liked to make bronze vessels in order to praise their achievements and accept rewards, even during weddings and funerals. They cast or engraved bronze vessels in the form of inscriptions in gold to commemorate them. These inscriptions are extremely ingenious, Write in a decorative way. In the Qin and Han Dynasties, in addition to the popular silk books and wooden slips, the stone inscriptions in Qin and Han Dynasties were also very developed. Before the invention of paper, the materials for writing were silk, bamboo chips, wood chips, and "wooden slips" made of bamboo and wood chips

the popular fonts in Qin and Han Dynasties are big seal script, small seal script and official script. These are reflected in the unearthed artifacts, and these fonts are also widely used in our packaging design works today. It is said that Xiao Zhuan was formulated by Lisi and was very popular in the Qin Dynasty. In the Han Dynasty, because the official script was relatively simple, it replaced the seal script and became a common language. However, at that time, the most popular was not the standard official script, but the so-called "eight point script" which often used a wave like bending gesture

the artistic conception of calligraphy and fine arts. Han Yu, a great calligrapher and thinker of the Tang Dynasty, mentioned in the "Book Theory" that learning books must be concentrated and refined in law, Han Yu said: "Gou can incorporate his ingenuity, so that in addition to the safety devices other than equipment, the safety awareness of the experimental personnel is also extremely important. If he is not frustrated in the spirit, he will be completely conservative. Although the external objects arrive, they will not be glued to the heart. Yao, Shun, Yu, Tang govern the world, raise uncle to shoot, paoding to cure cattle, Shikuang to cure sound, Bian que to cure diseases, Liao to pill, autumn to Yi, Bolun to wine, he will never tire of being happy all his life, Xi leisure to admire outside! People who are outside the family do not make it Tang, who is not among them. " This passage traces its ideological origin to "Zhuang Zi's" regardless of purpose, but condensed in God ". Han Yu first emphasized the word "Zhuan". He took the ancient great politician, musician, physician and craftsman as examples. It fully explains that treating your major must be "never tire of being happy all your life. Tighten the screws after adding pads." in addition to using wills indiscriminately and seeking refinement in the method, you should also take ideas from the outside of the book. There has always been a saying that "calligraphy and painting are of the same origin" in China, because Chinese characters are no different from painting in origin, and most of them are the products of image thinking. This kind of vivid words is just like what is said in the "preface to Shuowen Jiezi" that "take all bodies near and things far away." As for the creation of calligraphy, we should look at things and take meanings. Our ancestors created brilliant Chinese characters. As the inheritors and promoters of Chinese culture, we combined painting art to create art fonts that are widely used today. It is also used in our visual life today, but its writing tools are different in shape. For example, writing fine art characters is usually written with a flat line pen, but as long as we concentrate, fine art characters can become the sixth way of expression of calligraphy

in today's art colleges, students should not only practice calligraphy, but also have a compulsory course of art character design. Chinese art character is a new type of font based on the Song typeface and bold typeface used for printing, as well as the regular script, running script, official script, Wei Bei typeface and seal script in calligraphy, and then carry out artistic processing and artistic creation. Since it came out, its scale has expanded to more than 30 kinds of fonts, such as round head font, variety font, amber font, advertising font, poster font, Caiyun font, etc. fine art characters reflect its strict scientificity and high accuracy. It follows the development path of Chinese characters and strengthens its beautification and practical functions. Teaching practice shows that calligraphy and fine art characters are closely related to each other, because the formation of fine art characters is also a product of history. During the cultural revolution in the 1970s, people can see slogans and political propaganda posters written in "new Wei style" everywhere, and fine art characters can also be written like calligraphy. In today's typesetting, there is a kind of font called regular script. It was written by the late famous calligrapher Ren Zheng in Shanghai. In his lifetime, Mr. Ren wrote a thousand words of standard block letters and was input into the computer font. Of course, the words in the font are modified block letters, which belong to the category of fine art characters

in the art form of calligraphy, "tablet" and "paste" are a model for people to learn excellent calligraphy. The inscription records the long history of the Chinese nation for thousands of years. From the perspective of calligraphy, it is like seeing the ink of the previous calligraphers. Because the ink is difficult to preserve for thousands of years, most of the calligraphy works we see are rubbings from the monument, such as the national treasure level "Chunhua Pavilion post" is the best example. The process of transforming ink into steles is not "tracing and writing" to steles, which are carefully carved by carving craftsmen knife by knife. The production process of Steles is a process of imitation using the principle of fine art words. It does not ask for anything else, and strives to be true to the original flavor and charm of ink. Therefore, the contribution of fine art characters to the art of Chinese calligraphy is indispensable

the artistry of calligraphy brings people rich and colorful art and commercial prosperity. At the same time, artistry also highlights the display function of calligraphy as a business. If today's commercial packaging display fonts are Song typeface, bold typeface, etc., it will enrich our sight. It will become lifeless. Only when various schools of calligraphy forms are used in the field of commercial packaging, can it show the breadth and depth of great Chinese culture, and it is also a kind of enjoyment and pleasure for people's vision. It has been thousands of years since the emergence of fine art characters. But only now can we really use it to show Chinese culture and silently contribute to the publicity of the party's principles and policies. It also provides convenience for people's material and cultural enjoyment

therefore, the art of calligraphy and fine art characters have been valued by the design community in recent years. At present, some excellent packaging design works have been born. These works not only bring visual pleasure, but also let us appreciate the beauty of the artistic expression of Chinese characters, and have a certain significance of Art collection. The art of calligraphy has been inspiring since ancient times, enriching the inspiration of our designers, and drawing the infinite charm of Chinese calligraphy from their work and wisdom. (Shanghai Academy of Arts and crafts Colleen)

source: Shanghai packaging