Data promotion starts from small to large, and bra

  • Detail

Nowadays, with the prosperity of science and technology and the flow of information, big data is the product of the development in the S. as a hot word of all professions, big data has become the main method used by more and more companies for handling and promotion. But in fact, big data is not affordable for everyone. Many small and medium-sized companies have not even grasped their own "small data". Therefore, if door and window brand companies want to invent "left and right arms" for themselves with the help of big data, it is necessary to make good use of small data

I. small data promotion after refined operation

many businesses don't even have their own small data, and don't know how to play. They just want to do big data step by step. To play big data well, it is necessary to start with small data, especially small and medium-sized companies. Small data, that is, the merchant's member database, is mainly about the collection of member information. This collection should use "clever" methods, such as mobile payment, which is popular nowadays. The action of consumers' payment is the process of merchants collecting member information. In addition, you need to use the right thing (that is, the member promotion system) to collect and input all the members' basic information, spending information, spending habits, spending talents, personal preferences, etc., and label it to finish your user portrait. This will provide accurate data support for merchants' promotion activities in the future. It is necessary for small and medium-sized companies to enter the period of refined operation and truly use user oriented data in order to complete accurate and efficient promotion

data promotion "small before big" door and window companies make good use of small data to attract people

second, two interactions become the key to promotion

centering on user needs and experience, establishing two levels of interconnection and interaction between businesses and users, users and users, has become the key to promotion in the era of mobile Internet. It is also the key to the promotion of small data and big data

1. Interaction between merchants and users

the data indicates that the process of establishing the interactive relationship between merchants and users usually includes three periods of "forced interaction, induced interaction and viscous interaction" - the higher the period, the stronger the mutual sense of trust and dependence

forced interaction. After buying a product, you have to use follow-up services. Such an operation form is widely adopted by domestic businesses, but it is the lowest level of interaction form

induce interaction, win love with what they care about and are interested in, and get the hearts of consumers

sticky interaction, consumers can automatically and consciously participate in the interaction of businesses and concentrate on it. Like the posture of "rice noodles" to Xiaomi at present, it has some meaning of "mutual loyalty and staying together for a lifetime"

2. Interaction between users

users always know users better than businesses and are more satisfied with users' needs. Therefore, making users satisfied with users' needs is the best choice for businesses. Let users show their own strengths and values in various activities; Let users provide products and services, satisfy the real needs of others, and carry cash interests, all of which will promote users to create value in interaction. Interactive users, interactive value and interactive satisfaction are the first-class user experience and the operation direction that businesses should adhere to

conclusion: companies that know how to make good use of data will not be any worse in their development. In the information age, we are surrounded by all kinds of data every day, which is undoubtedly a good opportunity for door and window brand companies to promote themselves. Before launching big data, door and window brand companies should grasp methods, make good use of their own small data, and constantly refresh the company's inductive strength





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